When it comes to three personal items I choose to use on a daily basis, I would say they would be Avon After Shave, St Ives Lotion, and the Gillette Shaver. My personal hygiene is something that I take great pride in, and I consider a core value of my personality. Every day a part of my bathing activities is to shave my face, and every other day my head.. I’ve tried many different razors, from the electric, to the disposable ones. However none of those tend to give my face that smooth close cut I was longing for. It wasn’t until I choose to use Gillette’s hand-held razors, that I had finally found the right razors. According to some research, it was said that Gillette products are targeted “where the major segment of the population considers shaving to be a desirable activity and the means to look clean and sophisticated for example India and America”. http://mgmt280.blogspot.com/2009/11/segmentation-targeting-and-positioning l Once you shave with a Gillette Razor , you will soon notice that you are gliding thru hair and left with a clean shave.
Another product that I use is Avon After Shave Lotion. After completing a shave with my Gillette Shaver, I have to provide protection and fresh smells. Avon is primary geared towards women customers, but its origin is ironic.” Historically, the first Avon Lady was actually a man, young salesman named David McConnell.” David went door to door selling books, however realize that women wanted a gift when purchase an item. http://www.avoncompany.com/about/firsts.html Thus he began giving away perfume, and the rest is history. Recently Avon has noticed increasing in the sale of men products. As a result, Avon has began a campaign to increase its amount of men products available. My last item of personal items of hygiene is St Ives lotion. My skin is ver dry, due to my ethic make-up, therefore I can use just any brand of lotion. St Ives provides athe skin proctection from dryness that I need. “St. Ives is a skin care product line that has been around for decades. One of the most distinctive things about this brand is its commitment to using natural ingredients.” http://www.stives.com/Products/ Another item that has adapted that natural ingredient attitude is Red Bull. When asked to introduce Red Bull Cola, the company responded by, “Why not?” asks the company—it’s strong and natural, just like the original Red Bull” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing printed by 107
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