EOC WEEK 4: Advertisement is based on Happiness

WEEK 4 EOC: “Advertisement is based on Happiness”

I remember the time when purchased my music studio equipment. The purchase included the recording software Pro-tools, studio monitors, a recording microphone and a computer.  The purchase of the equipment of at that  time was way over my budget, but I didn’t mind.  I was so happy purchasing the equipment, because no longer did I have to rely on other people studios to record my music.  This allowed me to get up in my own home, anytime and record as long I wanted to.  Also now instead of paying for studio time, I could now charge people to record, and make money.  With my love for music, and passion for arts, this was and still is one the best purchases.  Every time I sit down and record music, I fully enjoy the experience and the freedom that it brings.

On Saturday 10/23/11, I finally did it! I purchased a WII game console.  First of all, I’m not really into gaming, or the whole video games.  I’ve had my Play Station 2 for quite some time and have been pretty content.  However due to family influence I purchased the game system.  When I got home and played the game that came with the console, it was fun.   I enjoyed playing the game and played with family for hours.  The game system with insurance costs about two-hundred and fifty dollars.  On Monday while at work I sat at my desk, wondering why I had purchased the WII.  The thrill of the game had worn off.  For me the purchase has created some dissonance, because I’m looking for the next game to catch the thrill and reason for the purchase.  The game console does allow my family to spend some quality time together, however that two-hundred and fifty dollars could have been spent on many other items.

WEEK 3 EOC: Making Money for Good

When people think of Heineken, they think of a nice refreshing beverage to enjoy.    The company’s mission statement is “To be recognized by our Customers, Suppliers and Employees as the Premier Company in the Beverage Industry.” http://www.gotbeer.com/index07.php?page_id=78   amongst the alcohol giants, Heineken ranks within the top five percentage.    The fourth value of the mission statement is “4. Meaningful Community Involvement
We will be an active, positive influence in the communities where we live and work by dedicating our time, resources, and support.” With this said Heineken has implemented Heineken with a Heart, a charity organization that gives back to charities and non-profit organization.  In 2007, it raised over $520,000 in areas such as New York, Tampa, Atlanta, and Chicago.   

In June of 2009, in White Plains, New York Heineken with a Heart organized a food drive to to benefit Food Bank for Westchester. At the event attendees were encouraged to donate at least one box of food in exchange for raffle tickets to win prizes, and dinner. ” All proceeds will benefit the Food Bank for Westchester in its mission to lead, engage and  educate Westchester County in creating a hunger-free environment.” www.americantowns.com/ny/whiteplains/news/heineken-with-a-heart-to-benefit-food-bank-

 July 2009, the United Negro College Fund held and event for college students to raise money to assist with college Tuition.  Heineken with a Heart sponsored the event. http://clatl.com/atlanta/benefit-heineken-with-a-heart/Content?oid=1281462 . “ Heineken USA and 42 The Restaurant invite Westchester residents to honor U.S. service members at a Heineken with a Heart fundraiser benefitting the Wounded Warrior Project, August 9. Community members 21 and older are invited to show their support while mingling with celebrity guests, enjoying complimentary cuisine and toasting our troops.” http://www.westchester.com/events/day/view/1259.html

So as Heineken sits amongst the giants of the alcoholic beverage industry, it also serves a big part in giving back to the world charities.

EOC 3 INTERNET PRIVACY vs MARKET RESEARCh

Internet Privacy is a very strong subject matter, in fact any privacy for that matter.  When the internet was first introduced it its purpose was government usage.  Over the years up to now, human’s have corrupted a valuable tool.  Every time you surf on the internet the sites that you go to are stored in your history and cookies files.  If you are using the internet in public places, and do not clear your history or cookies, then the next person can easily track.  I work for an internet company Clear, as a result have come to realize just how addictive people are to the internet.  With the invention of WI-FI people can access other people networks, and hack into their systems if they are not secure.  And also certain sites that you click on and input your information, sell your information to advertisers or marketing agencies.  “Starting this spring, companies will be able to selectively target Facebook's members in order to research the appeal of new products through a polling system called Engagement Ads as demonstrated at the World Economic Forum in Davos. http://www.readwriteweb.com/archives/facebook_sells_your_data.php

An interesting fact that I found is that “ Two states, Nevada and Minnesota, require Internet Service Providers to keep private certain information concerning their customers, unless the customer gives permission to disclose the information.” www.ncsl.org/IssuesResearch/TelecommunicationsInformationTechnology/StateLawsRelatedtoInternetPrivacy/tabid/13463/Default.aspx   The Sisterhood, an online social network for teens, actually have admitted that they use this site to targets teenager’s shopping habits.  “They share their secrets and influence one another … As marketers, it’s important to see what they are talking about and what they are buying,” says Marian Salzman, president of Euro RSCG.  With this said, how many other social networks have the same mentality.  As an internet users the ultimate decision is yours on what you want to provide security and privacy of your personal information. http://www.bnet.com/blog/advertising-business/inside-8220the-sisterhood-8221-the-social-networking-site-that-wants-teen-girls-to-8220share-their-secrets-8221-with-advertisers/5071

http://www.ncsl.org/IssuesResearch/TelecommunicationsInformationTechnology/StateLawsRelatedtoInternetPrivacy/tabid/13463/Default.aspx

http://www.readwriteweb.com/archives/facebook_sells_your_data.php

http://www.bnet.com/blog/advertising-business/inside-8220the-sisterhood-8221-the-social-networking-site-that-wants-teen-girls-to-8220share-their-secrets-8221-with-advertisers/5071

EOC Customer Service 2

I recently went back to Ashley Furniture to purchase a living room set for my residence.  When I walked into the store I felt that the eyes of the sales people were on me, hawking for the sale.  After walking around the store, I found the sales man who had assisted me a year ago.  .  I approached him, and he smiled,   He said “you are back Mr Robinson, how may I help?.”  He said, “  are you happy with your furniture you purchased last year?”  I was amazed first of all,, that he remembered my name.  “The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Pg 5 .according to Market Analyst..    I felt very satisfied that the salesman had not only remembered my name, but also the fact that he cared about my customer satisfaction.  As a result of his great service, I purchased some more furniture.  I’m very happy about both of purchases.  I feel that Ashley does care about new business, but also want to ensure that their current customers are satisfied.  This is a great practice because you don’t feel like they just want your money, they want to keep your business and build a relationship.  I’ll probably continue to purchase my furniture from Ashley, due to the salesman attitude and customer service tactics.  If more store employees would take this type of approach, then the American consumer will appreciate shopping at their stores.  Bottom line is customer satisfaction, not the money aspect.  With great customer satisfaction the money will come and business will grow.  Ashley’s mission statement is, “We Want to be the BEST Furniture Company” http://www.ashleyfurniture.com/   In my opinion, it is living up to the words of their mission statement.

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing

http://www.ashleyfurniture.com/

Week 2 EOC Video Games

In the world of video game consoles there is fierce competition to be number one amongst consumers.  Over the years Sony and Nintendo and Microsoft have been battling back and forth to be at the top spot.  In recent months the Xbox has eclipsed at the number one spot according to NPD Group”  Xbox 360 has now topped the sales charts for two months in a row. Microsoft's video-game console, fueled by a new model and the promise of Kinect, outsold the Nintendo Wii and Sony PlayStation 3 in July 2008”.   The WII has sold over a millions consoles, even though there has been a decline in console sales, it still is the number one console sold in 2009.” The Sony PlayStation 3 was the star console this year, posting a two per cent increase of units sold compared to 2008. However it still could not overtake the Nintendo Wii which retained the lead as the most sold console of 2009”   Lately the Apple has also climbed into the gaming world,   With the IPhone and its various applications, phone gaming has created a threat to the video consoles.    It is apparent that Nintendo, and Sony ar feeling the pressure of the Apple,  simply because they are beginning to add their platforms with Apple products.  With the Windows Phone 7, Xbox will be incorporated, which is a first for a phone.  "The phone is built around the individual, and is highly customizable, allowing for seamless integration between business and social functions," said Ms Jessica Tan, Managing Director, Microsoft Singapore  In perspective; I believe as far as the Boston Consulting Group, and the above results the Cash Cow would be Apple, the Dog would be X Bo,x Nintendo  would be the star, and the question would be online gaming or PC games. 

Shttp://www.guardian.co.uk/technology/gamesblog/2010/jan/07/games-events

http://www.oppapers.com/essays/Video-Game-Industry-Analysis/142733

http://www.channelnewsasia.com/stories/technologynews/view/1087044/1/.html

EOC Week 1 MY VOICE

As a film producer/director the words of a script/ or the way the actor/actress performs; is displayed through my creativity and what I create.  Everything that is created, starts (with in you) the creator. As film producers and directors we speak vocally through the script dialect or with an instrument such as a ball point pen.  Our messages that we deliver must be able to reach the emotions, deliver messages, and be able to with stand audience and critic opinions..   When My Voice I speak strong, very deep, and draw attention.  It sounds as if a roll of thunder has destroyed a valley, but yet it comforts as if a mother’s arm.  In my voice, I deliver content that holds deep powerful storylines, and leave the audience with messages of wanting more.  They remain captivated in a state of worth and enjoyable entertainment.  Wyth Nu Productions is not only a mouthpiece to the genre of film and television productions, it serves as a vehicle for music and artists development as well.  Therefore the voice that I speak is of dual dialect, and diversity.  Being able to communicate within two areas of entertainment allows my voice to not experience much closed caption, and the revenue to be fed...  .