In the world of video game consoles there is fierce competition to be number one amongst consumers. Over the years Sony and Nintendo and Microsoft have been battling back and forth to be at the top spot. In recent months the Xbox has eclipsed at the number one spot according to NPD Group” Xbox 360 has now topped the sales charts for two months in a row. Microsoft's video-game console, fueled by a new model and the promise of Kinect, outsold the Nintendo Wii and Sony PlayStation 3 in July 2008”. The WII has sold over a millions consoles, even though there has been a decline in console sales, it still is the number one console sold in 2009.” The Sony PlayStation 3 was the star console this year, posting a two per cent increase of units sold compared to 2008. However it still could not overtake the Nintendo Wii which retained the lead as the most sold console of 2009” Lately the Apple has also climbed into the gaming world, With the IPhone and its various applications, phone gaming has created a threat to the video consoles. It is apparent that Nintendo, and Sony ar feeling the pressure of the Apple, simply because they are beginning to add their platforms with Apple products. With the Windows Phone 7, Xbox will be incorporated, which is a first for a phone. "The phone is built around the individual, and is highly customizable, allowing for seamless integration between business and social functions," said Ms Jessica Tan, Managing Director, Microsoft Singapore In perspective; I believe as far as the Boston Consulting Group, and the above results the Cash Cow would be Apple, the Dog would be X Bo,x Nintendo would be the star, and the question would be online gaming or PC games.
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