The commercial title Lemon was done by DDB Germany advertising agency for Volkswagen Car parts. Inspector Kurt Kroner, found that the chrom strip on the glove compartment was blemished and needed to be replaced. Bout how could he be the only one to find this error?”For factual quality of the Volkswagen bug there are about 3,000 are produced daily. With over 3,389 men and women with only one job, to inspect the cars, how could this happen? ” In an age of blustery pitches glorifying size, power, and prestige”. With the advertising agency running an add like this, it helped developed an instant pitch for the Volkwagen company.
“We pluck the lemons; you get the plums. “http://www.powerwriting.com/. So as a result, this ad didn’t hurt the car company, in fact it help revolutionize an effective means of advertising. the selling of the car was definitely hard during the time it was developed. However with this ad, it helped boost the sales of the car. According to the top 100 ad advertising campaigns, this ad was the number one ad on the list. http://adage.com/century/campaigns.html.
“Before the advertising campaign for Volkswagen Beetle, ads were either information-based and lacking in persuasiveness, more fantasy than reality, or relied on the medium's ability to deliver a repeated exposure. Being breathtakingly simple, Beetle ads, connected with consumers on an emotional level, also conveyed a product benefit in a way consumers could relate to. That was the thing that made the advertising campaign for Volkswagen Beetle so radical. "Think small" (the text highlighted the advantages of driving the small Beetle versus a big car); the other presented the car with "Lemon" in a bold type (the ad copy explained that the chrome strip on the glove compartment was blemished and had to be replaced. “http://www.syl.com/bc/advertisingcampaignforvolkswagenbeetletheno1advertisingcampaignofthecentury.
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