Final Project The Pitch

Mormons can’t drink beer, according to their Words of Wisdom, beliefs.  So what about that Mormon that’s watching the big game or hanging out with his boys, what is he supposed to do?  The answer is simple, give him Mormon Crunk Juice.  That’s right, Mormon Crunk Juice is a non-alcoholic drink brewed with fresh cinnamon, fresh apples, poplar bark and hemlock.  The Prophet Brigham had these same ingredients in an orchard cellar, and now they are being brewed for Mormons to enjoy.  Wyth Nu Entertainment Productions.Has developed the beverage in the fall of 2010. With its main brewery headquarters located in St Louis, Missouri the company hasopened up a brewery in Las Vegas, Nevada.  WNP’s brewing combines traditional brewing methods and the latest technological innovations.  Mormon Crunk Juice combines"4 oz. each of bayberry, poplar bark and hemlock; 2 oz. each of ground ginger, cloves and cinnamon; and 1 ounce of cayenne pepper, and is brewed using traditional brewing methods in steeled brew kettles.  Before shipping and filling the bottles, there is a pasteurization process.  This ensures that the  packaged beer can be shipped and stored without refrigeration  The result is an all-natural process that ages the beer slowly and naturally. The crunkness is the defining moment of enjoying life, and living the moment.  So  now when that Mormon  is at the gave or just hanging with the homies, he can now enjoy a nice task of Mormon Crunk Juice. The new non-alcoholic beverage, and maintain the Words of Wisdom.  And similar to Zappos, Mormon Crunk Juice is sure to ““Create fun and a little weirdness.” Armstrong &Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing    For members and non-members of The Church of Latter Day Saints.