Implementation Eval Control

To implement a plan, is to simply put the plan into action.  Wyth Nu Productions CEO De Andre Robinson knows too well about strategic planning and action.  With a Honorable Discharge from the United Stated Marines Corps, he has had to planned strategic training on domestic and international soils.  With this experience he clearly understands the importance of the implementation marketing for Mormon Crunk Juice.  “Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” Pg 57  Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing To address these questions the who, well these are the consumers.  Rather they are members of the Mormon religions, non-members, or friends and family, they are the essential part of the marketing plan.  Once again, we are not using them to gain revenue, but to gain and strengthen relationships.  Next is the where?  We plan on delivering our Mormon Crunk Juice throughout the United States, especially within the rural communities. This allows the MJC to reach every angle of the population and communities, and everyone can be included no matter their location.  We will be rolling out or trucks, the week before Christmas, preferably doing Black Friday Weekend.  We feel this is a prime-time to introduce or beer to the holiday shoppers, since they will be out in masses.  We will continue to deliver the product throughout the Holiday season, until Feburay  due to football event, New Years, and Valentines Day.  At the beginning of March, we will do marketing analysis on how well the beer sold.  We will hire Market Managers within all of our markets, who will be responsible for generating reports, on a quarterly basis.  “Market managers are responsible for developing marketing strategies and plans for their specific markets or customers. This system’s main advantage is that the company is organized around the needs of specific customer segments” pg 58 Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing     This allows Wyth Nu Productions to measure where the strong and weaker segments are located and where we may need to bump up promotions, and where the relationship bond may be weak.  Once again allowing us to strengthen the bond between Mormon religious members and their family and friends.