Final Project SWOT ANALYSIS

The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats.pg 56 Armstrong &Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing    At Wyth Nu Productions Brewry we are aware with a new beer brand coming to the market, we are in fierce completion. Giants like Anheiser Bush, Heinken,   are selling alcoholic beverage, with revenues in the millions.  Their companies are recognized universally and are operated with everything aspect in proper fashion, that allow them to remain operational.  In order to develop our brand of Mormon Crunk Juice, we must do a SWOT analysis.  This allows us as a startup brand to identify our strengths, weaknesses, opportunities, and threats.    The strengths of the brand is that we are targeting a part of society where other brands have probably gave up on.  The Mormon community has been so misunderstood by society.   By being a member of the Church of Latter Day Saints, CEO DeAndre Robinson, has heard the call of Mormon Church Members.  “They want to be able to communicate with a beverage experience,  at football games, social events, etc, and not feel isolated from their non-member friends”.  Mormon Crunk  Juice can provide that experience.  As far as weaknesses,  we are startup brand of company.  We don’t have the capital for distribution, promotions, or market placement like the giants.  Therefore we must grow to increase our revenue.    When it comes to opportunities, well we have to take advantage of the wide open market that no one is bringing a beer brand to the Mormon communities.  This provides a huge opportunity for us to grow and be the first brewery to produce such a product.   The main threats that we face are from the non-members, some members and the brewery giants.  To some members this may not go over well, and the non members may not even care.  At Wyth Nu Productions we are hoping that Mormon Crunk Juice will be able to bring together people no matter their religion is, to build and strengthen relationships. “The seller must manage the total customer relationship”  Armstrong &Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg166