EOC: Week 10: Marketing Channels

The distribution of Mormon Crunk Juice is highly important; this ensures that we reach the consumer market.  In order to assist with the distribution of our products we will implement various marketing channels.  The first channel of distribution will be from a reseller approach.  Resellers  will be key because they will be able to sell directly to the consumers, allowing also for them to take ownership of the products in order to sell to others.   The main resellers  will be in Salt Lake City, Las Vegas and Hawaii .  These cities are key Mormon territories, and well populated with members  of the religion.  To expand the reseller aspect we will use multiple resellers within the company thus establishing a reseller network.” If a marketer utilizes multiple resellers within its distribution channel strategy the collection of resellers is termed a Reseller Network.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  However the network will be setup with exclusive distribution; thus only allowing certain distributors to represent the product. “Exclusive distribution also enhances the brand’s image and allows for higher markups.”printed page 324 This will allow us to protect the image of the Mormon religious beliefs.  Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  To increase sales, and distribution we will also incorporate industrial distributors.  We will implement key personnel at all Mormon Missionaries MTC centers.    This will allow us to do business to business distribution throughout the United States.   There is a certain population who frown upon Mormon religion and practices, and we will have very limited supplies in those areas, .to cut back on product distribution lost.   So there’s no need to be wide open with our channel markets.  “Rolex gains stronger dealer selling support and more control over dealer prices, promotion, and services”.  pg 324 Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing