Marketing Mix: Product

“Unsought products are consumer products that the consumer either does not know about or knows about but does not normally think of buying.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  pg 211.  With the introduction of Mormon Crunk Juice, we are aware that in its beginning stage it will definitely be unsought.  However with implementing strategic marketing and product analysis we are confident MJC will become a popular beer brand.  The Mormon Crunk Juice only contains .5 percent of alcohol, still making it a non alcoholic beverage.  Its main ingredient is its yeast.  We used Ale based yeast to add the flavor to the beer.” Food and beverage manufacturers are thoroughly familiar with these esters and often use them as additives to spruce up the flavor or odor of a dessert or beverage” http://www.beersmith.com/  The next ingredients that we add to the formula are "4 oz. each of bayberry, poplar bark and hemlock; 2 oz. each of ground ginger, cloves and cinnamon; and 1 ounce of cayenne pepper.  We utilize raw materials such as “Raw materials consist of farm products (wheat, cotton, livestock, fruits, vegetables) and natural products (fish, lumber, crude petroleum, iron ore).”pg 212 Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.  This allows the brand to be full of ingredients that can also provide nutritional value to our consumers 

MJC is brewed using traditional brewing methods in steeled brew kettles.  Before shipping and filling the bottles, there is a pasteurization process.  This ensures that the  packaged beer can be shipped and stored without refrigeration.  We then bottle it up in 11.2 fl oz plastic bottles.  Since the MJC is not your typical beer brand, we choose to use plastic bottles similar to water Voss water bottles.  This allows us to have a different look than our competitors.  When you drink Mormon Crunk Juice you are drinking contents that can strengthen your body as well as your relationship no matter your religion.