Marketing Mix: Promotions

“Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   With today’s social and interactive media tools available Wyth Nu Productions will utilize to run promotions.  We will purchase our own blimp to advertise at all BYU sporting events, and all church related events.  In order to entice college students to purchase the beer, we will offer scholarships, and also a percentage off of tuition for a semester.  There probably wont be any newspaper advertisement, just due to the cost of the advertisement.  Since the church has its own television station, and website, these media outlets will be key to promotions.  We will connect to web affiliates and give discounts for people who come through those channels.  For every appointment set by the Missionaries, that family will receive a discounted coupon.  “All kinds of companies now offer rewards programs. Such promotional programs can build loyalty through added value rather than discounted prices” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   At Wyth Nu Productions brewery we want to build value and strengthen relationships.  So we offer rewards points and coupons, for a certain amount of purchases of  MJC.  These rewards points can be redeemed for Airline tickets, theme park discounts, car rental, etc.  With this in place we will be providing consumers something of value in return for their purchases.  Some other items will be giveaways at the various colleges, church events.  These items may include t-shirts, bumper stickers, and key chains.  At some not all locations particulary grocery stores we will have samples of the beer for people to taste.” Samples are offers of a trial amount of a product. Sampling is the most effective…—way to introduce a new product” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing