Final Project Business Objectives

 “First, marketing provides a guiding philosophy—the marketing concept—that suggests that company strategy should revolve around building profitable relationships with important consumer groups.”pg 47 Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing At Wyth Nu Productions brewery, we’ve  created  Mormon Crunk Juice to bond a relationship.  What relationship you ask?  It’s the lost relationship of a religious group to the rest of the world when it comes to beer drinking.  By creating Mormon Crunk Juice, we’ve created a beer that an individual who practices the Mormon religious beliefs can interact on the social level, and still maintain his or her believes.  We are in the business to build customer relationships with a consumer group, that has substantial recognition is world known.  As a business owner,  CEO DeAndre Robinson knows that the purchase of a business depends mainly on eight factors.  “Buyers who face a new-task buying situation usually go through all stages of the buying process.” Pg164 Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing   

Being a member of the Mormon Church, CEO De Andre has created Mormon Crunk Juice with the objective to fix problem recognition.  The problem is that Mormon’s need a drink to enjoy while watching the game or kicking it at a local bar with a friend or family.. This eliminates them from feeling isolated and restricted when trying to have a good time.  Mormon Crunk Juice provides the feel of a beer, the bottle’s design provides that look of your average  beer, and that refreshing taste to leaving that experience of a connected life.  Also MJC will aims to provide a general need description.  By this, the general non- Mormons need to recognize that Mormon’s are people too.  There is a need to connect non-members with members when it comes to a beer product or the enjoyment of experience.  Mormon Crunk Juice will provide that since of experience and connection, and allow people to unify amongst peers.