Marketing Mix: Price

In order to set pricing for our Mormon Crunk Juice we must consider a few factors, such as economic times, competitors prices, and production cost.  The purpose for the creation of Mormon Crunk Juice is not to make money, but to strengthen relationships and give Mormon Church Members a since of connection. “Pricing strategies usually change as the product passes through its life cycle. The introductory stage is especially challenging. Companies bringing out a new product face the challenge of setting prices for the first time. “pg 285 Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.  As a result we will implement Uniformed-delivered pricing.  “Uniform-delivered pricing is the opposite of FOB pricing. Here, the company charges the same price plus freight to all customers, regardless of their location” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  By setting up uniformed delivered pricing, we can ensure that our customer’s can afford to purchase our beer no matter their financial status.  When setting our prices for our Mormon Crunk  Juice we will offer our 11.2 individual bottles for tw0-dollars each.  Since it’s more that a sports drink or water we figure that’s a reasonable price.  We will also offer a six pack of our 11.2 bottles for six-dollars and fifty cents.  For those who really enjoy the beer, we offer a pack of twelve for twelve dollars.  Being aware of our customer’s financial situations we will also run various promotional campaigns, to help save the consumer a buck or two.  With being in control of our product delivery system from trucks to owning our own warehouses; we don’t have to increase the prices to cove these elements.  This way our customers can afford to purchase our brand and strengthen their relationships.